The basic idea was to create some sort of memorial solemnly dedicated to friendship and companionship. A place of pilgrimage that would be built not just by the brand, but by everyone else that shared the brand’s dedication to, and appreciation of, companionship and friendship.

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A total turn over of 4.500 bottles of jägermeister

60.000 generated product contacts on site

An accumulated 40M contacts in earned media (news coverage) throughout

An accumulated 1.3M Euros in earned media value

An Overall reach of 13.794.143 across all media channels

An average 12% gain of brand awareness amongst target audience

A 27% increase in regional sales