The Publicis Omnicom merger had always been discussed in a financial way. We used Maurice Lévy’s 2014 internal greeting to start talking about it in a human way.

"The More the Merrier"

The more people that join in during the video, the merrier it becomes. We developed a clever algorithm so webcams could count the number of people watching: by yourself, you’ll only see a corporate speech, but if you gather some friends, you'll see Maurice Lévy trying to keep his cool while delivering his speech surrounded by a confetti storm, cheerleaders or even Chinese dragons…

By creating the first youtube video that physically brings people together we generated interest and conversation about Publicis Groupe over social media networks (as well as traditional media).

We realised that the employees themselves would be the best social currency to spread the word. To their surprise at the end of the experience, we gave them a "group selfie" that had been taken by the webcam. They then shared this photo on their personal social networks.

Every year Maurice Levy addresses his greeting to the employees of the Group through a Youtube video. Since we believe tradition doesn’t prevent innovation, we set out to do something new in this well known media (YouTube).

We realised that the employees themselves would be the best social currency to spread the word. To their surprise, at the end of the experience, we gave them a "group selfie" that had been taken by the webcam during the video. Employees then shared this photo on their own personal social networks, making it not only a success with Publicis Groupe but also externally.

- More than 100,000 views (which is great for a 59,000 employees communication group).

- Average time spent on the video 00:03:49

- 2,828,034 impressions on Facebook and Twitter and more than 2,832 interactions.

- More than 200 press clippings worldwide.

The ultimate KPI was that employees volunteered to spread the word via their own social media accounts. We surprised them with a "group selfie" that had been taken by the webcam... And 85% of participants shared it on Facebook or Twitter.

But most importantly, we managed to get a digital greeting to bring Publicis Groupe co-workers physically together at Christmas time.