Cannes Lions

THE MOST DEPENDABLE MAN

SAATCHI & SAATCHI INDONESIA, Jakarta / MANULIFE / 2015

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Every man likes to see himself as dependable. And every wife wants a dependable husband. And every child wants a dependable dad.

This is a story of the most dependable man in the world, Dad.

Well, they can’t depend on him for everything – he is a man after all - but when it comes to ‘bigger’ things like taking care of his family’s finances for the future, he is most dependable.

Why? Because he chose Manulife. The company that understands that ‘when others start to depend on you, you can depend on Manulife!’

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