Manulife, a Canadian insurance company wanted to show how it understands the needs of the people they serve in the Philippines.

They did so by being true to their promise as a company, that is to help people make their dreams happen.

First, Jenny and her son’s story was told through an online film. How they had to cram an entire year of celebrations in just 7 days. This was released in time for the holiday season.

Manulife then turned Jenny’s dream of spending Christmas with her son into reality. The mom and son were even able to countdown the days to their first Christmas together in years on the website.

Jenny and her son’s story touched the hearts of many and this made people see Manulife as a company that truly cares for Filipinos.

With this simple gesture, Manulife stayed true to its promise of helping people make their dreams happen. This Canadian company was able to touch the hearts of Filipinos all over the world as seen on the comments on the brand’s Facebook page.

Based on the company’s internal brand tracking survey, total awareness went up to 95%, pushing Manulife from rank #4 to #2. Likewise for brand rating, Manulife gained significant ground and jumped to rank #2 as well, overtaking local financial companies such as Insular Life.