Automobiles are essential to our lives but are also credited with polluting the environment. Hyundai, the 2nd largest car manufacturer in India needs to express its commitment and concern for a greener environment. This notepad does just that.

The strength of the creative lies in its simplicity, low cost ( $3 per notepad) and the magnitude of the difference it offers to make. The idea is original and replicable worldwide irrespective of culture and language.

Every time one uses 8,300 A4 sheets (80gsm) with this notepad, a tree is saved. The user realizes it every time he uses it and remembers Hyundai as a company enabling this.

Though just launched, it has met with great response. The notepad was given to associates, opinion makers, journalists and showroom visitors. It is an attempt to start a culture of utilization of the blank side of printed sheets the world over.

The cost per notepad is about US$3. The notepad is increasingly being used and its green is rubbing off on Hyundai India’s image. Hyundai is being seen as a company concerned and committed to the environment. The objective of the brief is certainly being achieved. We intend to take the notepad to schools, colleges and other organizations.