Cannes Lions
INNOCEAN USA, Huntington Beach / HYUNDAI / 2018
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In this TVC, created to run during the NFL football season, a man is faced with a big dilemma: his wife has planned a day out on their boat with her parents on Sunday - the very Sunday that his beloved team, the Miami Dolphins is playing. The man processes this new information and makes a swift decision on how to respond. Without expression, he gets up, drives his Hyundai Elantra to the dock, unties his beloved boat and kicks it free. He proves that passionate fans will do just about anything to protect their Sunday.
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