Toyota presents: THE MOST TRAUMATIC EXPERIENCE

For the first time Toyota drivers lived the experience of driving an unreliable car.

We invited real owners of a Toyota to live an experience that had never lived before: have their cars break down. We did it in the only way possible, through a fictitious reality, a virtual reality Game.

6 month of development of the Virtual Video Game. 3 months on air.

Participants must drive on different virtual scenarios, until their car broke down, leaving them stranded in the middle of dangerous situations: in an alley with a gang, in a forest with a ferocious bear, or across a drawbridge. Living in my own flesh the consequences of driving an unreliable car.

And we shared those stories through digital content with our potential buyers.

The campaign increased brand awareness.

98% positive reviews on Social networks.

95% Passion Score of the brand on twitter.

Toyota Spain website visits: 1677% uplift vs objective.

Total Shares: 404% uplift vs objective.

In this way we raised awareness to people about the importance of driving a reliable car like Toyota.