As the Hyundai’s first rear-wheel drive luxury sedan, Genesis is to be distinguished from other luxury cars so called ‘luxury wannabe’ or ‘luxury in name only’. Genesis have once made a big issue in the market, by a car-crash scene (crash with Audi), from the first TV-CM. And now Genesis reveal its’ high-end substancial.The premium audio system - Lexicon Audio, which is only equipped in Rolls-Royce and Genesis, is a main material of the Film. The Film is not just to introduce a fine audio system, but to complete its’ high-end brand Image.