Cannes Lions

The Moving Food Truck

FCB, Lisbon / ADEXO / 2017

Presentation Image
Case Film
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

A Moving Food Truck that is unlike any other. Instead of selling its food, it trades meals for physical exercises. People who wanted to eat a cheeseburger, for example, had to run or walk the same calories they were about to ingest.

Execution

The Moving Food Truck literally ran during one weekend. It took place near the Tagus River, one of Lisbon most iconic sceneries.

Outcome

More than 100 meals served, 406 km ran and 23 thousand calories burned during the first weekend. The Moving Food Truck made headlines throughout the world, including Runner's World magazine - the world's largest running magazine.

Similar Campaigns

2 items

The Moving Food Truck

FCB, Lisbon

The Moving Food Truck

2016, ADEXO

(opens in a new tab)