Cannes Lions
FCB, Lisbon / ADEXO / 2017
Overview
Entries
Credits
Description
A Moving Food Truck that is unlike any other. Instead of selling its food, it trades meals for physical exercises. People who wanted to eat a cheeseburger, for example, had to run or walk the same calories they were about to ingest.
Execution
The Moving Food Truck literally ran during one weekend. It took place near the Tagus River, one of Lisbon most iconic sceneries.
Outcome
More than 100 meals served, 406 km ran and 23 thousand calories burned during the first weekend. The Moving Food Truck made headlines throughout the world, including Runner's World magazine - the world's largest running magazine.