World Food Organization rates Portugal's obesity as alarming. We wanted to create a discussion around this by showing people how hard it is to burn the food they ingest.

At The Moving Food Truck customers were expected to pay in physical exercise. Customers who wanted a cheeseburger needed to walk 5.4 kilometers or run 4.2 kilometers. If they wanted ketchup, too, then they had to tack on an additional 500 meters to their workout. The goal was to educate Portuguese people about what it takes to burn off the calories in common foods, like pizza, burgers, and soda.

We transformed a regular food truck into a special one: the first moving food truck. Everything had to be adapted, from the menu to the kitchen. We placed our food truck where Lisboners go when they want to run or eat something (it's the same place): the Tagus riverside. The Moving Food Truck worked during an entire weekend, on May. The reactions of the customers were filmed and the online film generated a lot of buzz.