To prove that new KIRIN FREE really tasted better, 'drink and compare tastings' with the new and old KIRIN FREE were held through a Web sampling and nation-wide event.

Participants voted on which they thought 'Tasted better'.

Then real-time results were disclosed on the web and facebook.

·Over 17,000 people tasted and voted, and about 83% voted that new KIRIN FREE tasted better!

·The drink and compare caravan was featured on TV as well as a total of 95 media, and the equivalent ad value was 25,500,000 yen!

·KIRIN FREE greatly exceeded the initial target figures!