Cannes Lions

The New Chapter of a Great Story

GRAND BAZAR, Paris / RENAULT / 2021

Film
Film
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The film portrays the strong relationship between a single mother and her son over the years. With the Renault Clio as a backdrop, the design of which evolves over the shots, the film shows the links of transmission and complicity that unite them through memorable moments of life that are sometimes funny or moving, from childhood to adolescence. until adulthood of the son turned father who accompanies his mother and daughter after a football match in a Renault Clio Hybrid. A real moment of cinema full of delicacy and authentic emotion which, through this family history, aptly evokes the history of the Clio, intimately involved in French life for 30 years.

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