The car brand image largely influences which car we buy. And nowadays it is said that the average number of car dealers visited per person is 1.6 stores. Our challenge was how to drive people to visit car dealers more often and to be attracted to new cars.

The outline of the Night Show Room is the following. First, user’s type in their comments and questions in the online comment forms which instantly become public. Then the showroom MC randomly picks up questions out of the posted comments one after another to ask the car developers for answers. A total of 20 developers alternately appear on the show room floor; they are video captured for livestreaming through the wearable camera attached to the head of MC.