Cannes Lions
JOHN ST., Montreal / MITSUBISHI / 2016
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Canadian winters are cold. Ice, snow, hail… anything goes. Mitsubishi introduced a new feature in the 2016 Outlander to help Canadians get through winter : heated de-icer wipers. This print ad is a product demonstration/exaggeration showcasing this new feature.
Like in lots of countries, in Canada, when you get a parking ticket, it is placed on the windshield of the car, under the wiper preventing it to fly away.
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