NON-VIOLENCE is very hard to sell in the world we live in. The NON VIOLENCE PROJECT fights violence through education. They wanted to generate awareness of this message to make people reflect about it immediately. We needed something simple but impactful that could spread the message instantly.

We Intervened a common bus shelter in an uncommon way to send a powerful message:

EDUCATION MAKES VIOLENCE DISAPPEAR.

People shared the message on social media, the action was exposed to 1,347,780 people on social media and approximately 700,000 people that passed by the bus shelter and interacted with it on 3 weeks. A lot more people than we first planned. It generated word of mouth and it was published in very important News papers around the country with a coverage of 91,000 people a day, and an online coverage of 1.8 million users a month. So the message from 1 Bus Shelter spread to millions of Mexicans generating conscience, awareness of the NON-VIOLENCE PROJECT, and hopefully a positive change of attitude.