Cannes Lions

The Note

BBDO NEW YORK, New York / PEPSICO / 2017

Film

Overview

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Overview

Description

“The Note” film tells the story of how the values parents pass to their children can influence their behavior. In the film, we follow a note that a mother leaves next to her daughter’s breakfast, and the journey it takes as the note is shared across a school, giving others a moment of encouragement and warmth—the same way the benefits of a bowl of oatmeal lasts long after breakfast is over. 

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