The top clients should feel very important – and OBI wants to show its appreciation of the regular shopping by their top clients. That is why we created a special gift that cannot be bought in the OBI stores.

DIYers love to do things by themselves. That is why we created a calendar which works with one of the most popular tools: the measuring tape. It gets hooked into the calendar and then pulled out to the corresponding day. The calendar is lasered out of aluminium.

Before Christmas, the top clients received a card with a voucher for their own calendar – redeemable at their local store. Till now, nearly 90% took the chance to get their personal sample. And they could combine it with another shop at OBI.