Cannes Lions
JAMM, Los Angeles / DIRECTV / 2022
Overview
Entries
Credits
Execution
Houdini was used to create the iconic scrolling numbers (particle system) seen throughout the spot, maya was used to create the (3D assets) Agents that take over the stadium and multiple opponents Serena has to face. Maya is also used for animating the the duplicates; Substance Painter was used for (3D textures) the transitions and the hard surfaces, Nuke used for compositing the elements together. Flame is also used in the finishing process to seamlessly integrate all of the elements and effects into an exciting spot.
Similar Campaigns
12 items