Burgundy wanted to make consumers feel confident that they have not made an expensive mistake.

So we created the Origami lamp, a D.I.Y paper lamp made by famous local artist, which was an exact replica of the lamp the customer is interested in.

Burgundy collaborated with famous Thai Origami artist Pub Piab Riab Roy to make paper replicas of 120 Burgundy lamp designs.

When the interested customers gave their contact details at the store, lamps were sent to their homes by post.

They were asked to assemble the paper lamp themselves in a few easy steps. The Origami Lamp was also powered with light sticks that lasted up to 5 hours.

28% of customers who asked to sample the Origami lamps bought to real lamp.