Cannes Lions

THE ORIGINAL

KLEIN RUSSO, Bologna / LIU JO S.P.A. / 2014

Case Film
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In an unusual black and white Miami, a young woman walks through the crowd to the notes of "Ain't she sweet". Along her way she first meets a group of Marilyn Monroe look-alike, then two copies of Freddie Mercury and in the end she comes across some Elvis. As she walks through, the contrast between the sosia set-up and the naturalness of the Bottom Up style introduces the claim "nothing is like the original", becoming symbol of the unique, authentic, inimitable Bottom Up by LIU•JO.

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