We want for an original 'product demo'. In partnership with a famous fashion brand we developed an exclusive jeans collection that came with stories, tales, poems, printed on the inside of the pockets. To show that a great story can fit in your pocket, we did just that. The idea was to impact these young/influential customers when they’re first surprised by the pieces on the fitting room and then remind them about LP&M books every time the wear their jeans.

The project was a success on social networks, as people started to post pictures of their pocket stories. An exclusive collection of jeans pants with famous stories printed on them was an interesting reason for sharing. And as 'jeans get better with age' and are worn almost daily, we were able to get a great frequency and longevity for the campaign with very little investment. LP&M registered an increase of 26% in visits on their e-commerce and 13% in sales.