With the help of professional make-up artists, we painted fun and playful characters around their lips; and to highlight their new smiles, we cast them in “The Painted Smiles” the world’s first painted-cleft play. To demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations.

With the help of professional make-up artists, we painted fun and playful characters around their lips; and to highlight their new smiles, we cast them in “The Painted Smiles” the world’s first painted-cleft play. To demonstrate how powerful and beautiful a smile could be on each of their faces to raise awareness and donations.

After the show, no one held back their smiles. Every child bonded together through the power of a smile. The campaign earned US$ 1.6 million in free PR. Many celebrities shared posts on Instagram and social media. And, finally, after this campaign more than 1,000 children received cleft surgery this year.