Our story takes place in Alec Baldwin’s house as he hosts this years most epic, A-list Super Bowl party – the #BaldwinBowl. Next to Jason Schwartzman, Dan Marino, Missy Elliott, we follow Alec through his extravagant party as he proudly shows his celebrity friends his new Echo and all of the things it does demonstrating the ways Echo creates everyday magic – even for those with everything. The range of celebs is unexpected, and each one is known for having a passionate following of fans.

But it was the partnership with hip-hop icon and Billboard Magazine’s most innovative artist, Missy Elliott, who brought the growing popularity of Alexa’s music capabilities to life. We used the commercial to launch her unreleased single ‘Pep Rally’ to the world. The moment she called out to Alexa, Echo owners across the country were immediately granted an exclusive release of the track.