Cannes Lions
TOOL, Los Angeles / SOUR PATCH KIDS / 2013
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This campaign is a class-action lawsuit against the Sour Patch Kids, attempting to bring them to justice for their sour actions. It takes place in the best-known court of human opinion: Facebook. The Sour Patch Kids 3.5 million+ Facebook fans can view and submit evidence and receive personalized video rebuttals from an a typical, condescending, kind-of-a-jerk lawyer. Facebook 'Likes' act as votes, tipping each case towards a guilty or innocent verdict.
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