Sour Patch Kids needed to keep teens engaged with its brand. Fact is, the Kids are 'sour then sweet' - they will prank you and then win you back with their charm.

So, we thought, why not put them on trial for their pranks? In response, The Sour Patch Kids hired a lawyer who taunted the community to submit corroborating evidence of these shenanigans via Facebook. The campaign allowed fans to show their love with video responses and debate the facts across social networks.

Total online conversation increased by 64% for the nine-week period, while Facebook fans increased by almost half a million.

JURY:

Case film password: spk