Cannes Lions
LEO BURNETT LONDON, London / KELLOGG'S / 2017
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Kellogg’s Corn Flakes is the ultimate ‘much-loved’ breakfast cereal that everybody has their own unique way of enjoying. Our documentary style advert demonstrates just how much Kellogg’s Corn Flakes are loved by showcasing real fans from across the UK - all of whom were recruited to star in the new ads. In the spot, these fans share their ‘perfect bowl’ while reminding the nation that the simple pleasure of a bowl of Kellogg’s Corn Flakes can be a tasty option for the whole family. Whether it’s the golden crunch with ice cold milk, adding fruit and honey, enjoying with hot milk or even adding peanut butter, this advert got people talking about what makes their perfect bowl and encouraged others to join in the debate by sharing their perfect bowl.
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