Cannes Lions

THE PINK KEYBOARD

PUBLICIS FERGO, Panama / FUNDASENO / 2015

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Overview

Entries

Credits

OVERVIEW

Execution

With the help of influencers, women who have suffered breast cancer experience we promoted the use of the "Fundaseno Keyboard App" with one goal in mind: to encourage breast self-exam on women. All this using digital channels such as social networks.

Outcome

The app was launched on april first, we don’t have registered data yet.

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