Cannes Lions

THE PINK KEYBOARD

PUBLICIS FERGO, Panama / FUNDASENO / 2015

Presentation Image
Case Film

Overview

Entries

Credits

Overview

Execution

With the help of influencers, women who have suffered breast cancer experience we promoted the use of the "Fundaseno Keyboard App" with one goal in mind: to encourage breast self-exam on women. All this using digital channels such as social networks.

Outcome

The app was launched on april first, we don’t have registered data yet.

Similar Campaigns

10 items

7 Cannes Lions Awards
The Postponed Day

GREY ARGENTINA, Buenos aires

The Postponed Day

2023, LALCEC

(opens in a new tab)