Cannes Lions
PUBLICIS FERGO, Panama / FUNDASENO / 2015
Overview
Entries
Credits
Execution
With the help of influencers, women who have suffered breast cancer experience we promoted the use of the "Fundaseno Keyboard App" with one goal in mind: to encourage breast self-exam on women. All this using digital channels such as social networks.
Outcome
The app was launched on april first, we don’t have registered data yet.
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