The idea was to play on words between the name of the band, the dial number of the radio and the police`s emergency phone number.

On the back of the T-shirt, there's an image of arms with handcuffs to play with the listeners who were going to the show with Kiss FM.

The idea was to make only 100 T-shirts for these promotion. But people got so interested in the T-shirt, that the radio received lots of phone calls from listeners the week after the show asking how they could get them.