Cannes Lions
AJF PARTNERSHIP, Melbourne / HOLDEN / 2013
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The average Australian pays $60 to refuel their car. The electric Holden Volt only costs $2.50 to recharge. But rather than tell people that, we wanted them to do something that would show them just how good that felt. So one Saturday morning, we fitted out a service station with 16 hidden cameras, put a fake attendant behind the counter and let the fun begin.
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