Cannes Lions

THE POWER OF $2.50

AJF PARTNERSHIP, Melbourne / HOLDEN / 2013

Case Film

Overview

Entries

Credits

Overview

Description

The average Australian pays $60 to refuel their car. The electric Holden Volt only costs $2.50 to recharge. But rather than tell people that, we wanted them to do something that would show them just how good that felt. So one Saturday morning, we fitted out a service station with 16 hidden cameras, put a fake attendant behind the counter and let the fun begin.

Similar Campaigns

12 items

Not to be Outdone

THE MONKEYS | PART OF ACCENTURE INTERACTIVE, Melbourne

Not to be Outdone

2019, HOLDEN

(opens in a new tab)