When the world shut down, we needed to quickly communicate how Teams could help keep us running. So, we did it in a way no else could. We used our product as a powerful demonstration of itself by creating everything using Teams. We wanted to show how our product works, without any frills. Spreading real-life demos across social channels that were authentic to the medium. And giving people an instant way to thrive in our new normal.

TV, digital video, digital display, social, PR, search. Running across multiple platforms including YouTube, Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

This was a global campaign ultimately running in 111 markets, with 45 films, and translated to 39 languages.

We showcased how Microsoft Teams had become an essential tool to keep businesses operating in the face of COVID-19. All the communications featured real people and companies across a variety of industries.

All the elements of the actual UI were used to create content across channels. The idea was to make Teams feel like a seamless part of the user experience.

Within one week of the crisis hitting the US, we conceived, produced, and executed our message to let people know that Teams was available to them for free. Within weeks we launched a campaign that showed how Teams could help us manage through this crisis with a positive look to the future.

March 14: Pitched idea

April 14: PR launched

April 20: Paid media launched in 4 core markets

May 5: Digital and social media launched

May 11: Paid media launched in 11 additional markets