Cannes Lions

THE POWER OF YOUR DREAMS

CHEIL WORLDWIDE CHILE - CERRO EL PLOMO, Las Condes / SAMSUNG / 2020

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Supporting Content
Film

Overview

Entries

Credits

Overview

Idea

So far, only one computer has the capacity and power to carry out your projects with high levels of productivity. And where usually an animation studio would use computers, software and other devices to make their creations. But what if we could prove that this was not only possible with a computer, but also with a Smartphone. Although not just any Smartphone, but with a PowerPhone. We challenged a famous animation studio, FEELS, by giving them a Note10 to do the tests. Within days they called us and accepted the challenge. Thus we created the first short film drawn, recorded and edited with a Galaxy Note10 and did so precisely with those professionals who would usually do so using traditional devices (computers, editors, sound mixers, etc.).

Execution

The short film tells the story of an architect who could not finish his sustainable project by damaging his sketch, that is where his wife gives him a Galaxy Note10 and he decides to redo his project using the phone, which changes his life, being able to perform it quickly and from anywhere thanks to his S Pen.

We create a story relevant to the target. 1,800 pictures illustrated with the S Pen, connection to a screen with Samsung DeX Live. Stop Motion similar to Disney. And the three cameras controlled by the S Pen. And only 10% of the memory capacity used.

The entire project used only 10% of the phone's memory capacity. Finally, to amplify and enhance the surprisingness of this challenge, we created a making of the whole process, which would be uploaded to Samsung channels, along with the short film in question.

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