The Idea:

Prevention is better than cure: A reminder before sharing special moments on Ramadan to wash your hands with Lifebuoy and protect yourself and your family.

We took advantage of real-time data, trends and social-listening during Ramadan and served the audience with 45 hyper-personalized content pieces that helped Lifebuoy protect its consumers from infections this Ramadan. Achieving a groundbreaking 92.12% VTR.

This was possible through a partnership with Google that led to the creation of a Command Centre which gathered together in one room, marketers, data specialists, media experts, the creative agency and the Google team.