Who would throw away something with value? Nobody. That’s why we created a take away bag 100% made of promotions coupons. Clients can cut out all the discount parts and slip them in their wallet until next time they visit us.

The operation took place in 2 waves in some restaurants in France, during the month of January 2018.

During the 1st wave, 144 000 promo-degradable bags have been used, and another 100 000, during the 2nd wave.

Feedback of discounts increased by 17% compare to usual promotion operations. Which means less bags dumped in nature after use.