The situation: more and more people are turning their backs on the church. It is regarded as being too old, showing too little real presence and is fading from people’s consciousness.

Marketing Objectives: to approach people online, demonstrate the church’s presence, create a connection to people’s everyday lives and give them something to think about.

Target Audience: young adults (18 to 35 years of age).

The Solution: banners on highly frequented websites which pick up the subject of the homepages, create an ironic association to church issues and shows that religion doesn´t have to be boring at all.

The first inflatable church of the world! It has been set up at different places in order to meet the entire target group (males, females, old, young, etc). Therefore a wide range of locations was chosen such as McDonalds, golf courts, petrol stations. At each location, the Bishop personally conducted unusual services of just 15 minutes. This surprising and convincing appearance resulted in massive positive PR and refreshened the image of the Church.

CPT less than 2 Euros. More than 60,000 visitors attended 10 events, not counting homepage visitors or newspaper readers. The chosen locations were free of charge because the managements were enthused and pleased with this idea which brought them PR and traffic. The only cost was the production: €25.000