Cannes Lions
GNET, Los Angeles / NETFLIX / 2018
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This custom video, “Reflections,” uses the visual metaphor of painfully confronting one’s true self by featuring Frank Castle (The Punisher) & the show’s other primary characters facing their own images in mirrors, which then shatter. As our anti-hero delivers a monologue on how the past impacts the present, each character reacts to the shower of broken glass in unique ways that hint at their story and personality. With this asset meant to build interest in the show’s characters while stoking the excitement of core fans, we made sure to composite a plethora of subtle plot clues and Easter Eggs into the flying shards of broken glass for eagle-eyed fans to spot and discuss.
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