Guinness wanted to increase sales during the Six Nations rugby tournament.

And confirm their status as the number one beer of choice for rugby fans.

The Six Nations is rugby’s longest running competition.

Guinness became headline sponsors in 2019.

To demonstrate that they were the obvious choice for rugby fans, they decided to demonstrate that they understood rugby fans.

So while most rugby-themed ads celebrate the players, this one celebrates the supporters.

It tells the true-life story of a mother who left her two sons all her money in her will.

On the condition that they spent it all on rugby.

The real brothers, Gareth and David Rees, play themselves in the ad.

After a long casting search, the director decided there was no one better to tell this story than the brothers themselves, despite never having acted before. Turning this spot around in just under a month, the visual style of this director shines through their emotive, character driven and cinematic storytelling in this piece of work.