To give access to that idea to the target audience and make it magical, we launched the Rain Bar in a bar on a rainy evening.

Before that, to amplify the creative idea, we went on Facebook to ask people to build the Rain Bar with us, thanks to an online platform where people could personalize their own machine and through that, vote for the form, the design and the colour

The campaign only cost 50k€ and 40K€ media, but Ricard has become the no.4 alcohol brand on Facebook France :

The firsts 7 Facebook posts reached 1,024,992 people, and 68 101 interactions, with an engagement rate of more than 6%.

The Facebook page went from 115,000 fans to 269,000 fans in 3 months.