G.H. Mumm wanted a bottle-shape that illustrate world's great sporting trophies for a gift edition of the bottle distributed everywhere except in France.

The work of the agency was a reflection on how it should be a prestigious but accessible product.Inspired by the world great sporting trophies, the Mumm trophy is a bottle-shaped chromed case, with its white-gold colour scheme and smooth, uncluttered lines, the gift edition takes its design cues from the world of luxury goods.

The launch of the bottle was a real success and the next step for the next end of year, will be to distribute the product in France, the country of Champagne.