Eurobest

The real voice of Louis XIV

BETC, Paris / CANAL / 2018

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Overview

Background

Create conversation around the launch of the series by showing how true the series is to historical reality

Idea

Resurrect the real Louis XIV so that he could talk with journalists and fans of the series.

Strategy

Generate interest in millennials about a series referring to 300 year old historical facts.

Outcome

Over 15 million French people heard the voice of their greatest king for the first time

Over 2000 people were able to address him directly by asking him a question on Twitter.

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