1 out of 3 insurance claims are parking related. Luckily, DNB covers damages to parked cars without affecting the no-claim bonus. To communicate this, we found a way to talk directly to car owners – right at the most relevant time.

We created a solution that uses the rear view camera on cars as a completely new media channel.

By pasting the message mirror-inverted in front of the camera on cars outside in parking lots, we got the news from DNB to appear inside the car - just as motorists were about to back out.

That way, we were told about DNB's great offer, at the same time as we reminded them that things can quickly sneak in behind your car when you least expect it.