Spikes Asia

The Reason I'm Here | Behind the Scenes of the 70s Style Film

TBWA\HAKUHODO INC., Tokyo / MCDONALD'S JAPAN / 2022

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

This is a making-of video for the second Brand Campaign "The Reason I'm Here," which commemorates the 50th anniversary of McDonald's in Japan and is based on the memories of McDonald's for many families. Using the realistically recreated cityscape of 1970s as the major set piece of the film, it was made to look like an infomercial set in the 70s, and reported on the commercial shoot set.

Similar Campaigns

6 items

The Reason I'm Here

TBWA\HAKUHODO INC., Tokyo

The Reason I'm Here

2022, MCDONALD'S JAPAN

(opens in a new tab)