Cannes Lions
SOHO SQUARE, Mumbai / JOHNSON & JOHNSON / 2015
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Description
The film is a story of three accomplished physically-challenged people. They speak about how their life has been despite the challenges and mention how visiting a beach is an unfulfilled dream. Each of them has his/her own idea of how the experience will be.
The story then progresses to the building of the tiled ramp from the road right up to the beach.
And introduces each of these three people to go right in. They are awe-struck, happy as they move on the ramp towards the waters and the story captures their emotions in their purest form. From the beginning of the ramp right up to the point where they interact with the sand and water on the beach, the story unfolds to reflect a first-in-a-lifetime experience.
Many others on their wheel-chairs follow and the story ends with an urge to start a conversation around making India accessible for the physically-challenged.
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