A video platform of testimonials from Hybrid owners and drivers featuring real opinions from our clients.

Each video is tagged and classified, and search engine provides quick access to opinions on the different subjects which potential buyers are looking for: driving experience, economy, technology, eco friendliness...

Our platform integrates into Toyota’s digital ecosystem: web visitors are retargeted and impacted by dynamic ads showing opinions on the model they’re interested in. The content feeds our social media and provides search engine relevance for our Hybrid range.

A clockwork strategy combining content and data, generating a customized communication experience in a key moment of the consumer journey.

2,500 real videos of real people driving our cars! and more coming!!! (8% of Spanish Toyota Hybrid drivers)

The online campaign reached 71% of the core target. Visits to dealers, one of the KPI's, grew by 40%. The conversion rate of visits to dealers into actual Hybrid sales grew by 85%. And the total Hybrid units sales increased by 52% in 2014.