Cannes Lions

The rhythm in all of us

DENTSU INC., Tokyo / YAKULT / 2022

Film
Demo Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Ever since the pandemic, creation has been placed on the shelf, for future opportunities that we did not know when would arrive, if ever. We decided that creation must continue. The ambition was to go forward, back to normal, but without no danger, and with every precaution and more. We were met with the challenge of time and space, where the entire project proceeded in different time zones up until the very end, client and creator never once meeting for real, different cultures and methods, but connected through creativeness. We were always communicating through the screen, but we never felt separated. The pandemic also didn’t allow us to travel, yet we created scenes from around the world from one location. Our will to persevere these conditions and come through with a film that represents our world, was created like this, apart and yet together.

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