The latest chapter in BMW’s “The Road Home” campaign is built

around a series of evocative videos that demonstrate how a trip home

can also represent a trip back in time.

The spots show two families as they travel home for the holidays. The visuals of their journeys are intercut with actual family photos — a mother and her newborn baby, a graduation ceremony, a family trip to the beach —that take viewers on a journey through their lives. The spots conclude with the super “Times change. The road home stays the same.”

The directors travel with their own casting director to each filming city set for any given project, and with this film they employed the same process. The directors’ absolute guide was to cast for and uncover a real life relationship of mother and son, as opposed to actors that were not related. The filmmakers also structured the scenes in a way so that our real life mother and son would be on camera for the majority of the film. The subtle interaction of the two, and even the filming of their contemplative thought as individuals, feels connected. This feeling of literal connectivity, and universal connectivity drives both the story and the feeling in our viewer.