We spread the Ben & Jerry’s message and invited young people to the “experience” events through carefully chosen popular producers in music radio stations with fun, enthusiastic, “unconventional” profiles, through references. On top, B&J's promoters dressed as cows visited radio stations treating radio producers to ice cream on air, creating a fun, enthusiastic climate and gaining free exposure and references!

Intensive social media with premium Facebook ads and display campaign with impressive creatives, sponsorships, special customizes placements and viral actions contributed in engagement, buzz and word of mouth.

Brand’s fan page earned 67k visits and more than 1.600.000 unique users in total where exposed to the campaigns.

On top, in order to enhance buzz and word of mouth, on the actual date of Free Cone Day, Ben & Jerry's promoters dressed as cows, "invaded" the most popular midday TV live show "F&M live", treating ice cream the two "surprised" presenters and their team!

The results were impressive!

The brand:

- increased awareness levels by 50%

- increased value market share by 2.7 times(!) in premium market

- achieved turnover growth by 64%