Cannes Lions

THE ROYAL DRAMATIC THEATRE

CREUNA, Stockholm / DRAMATEN / 2008

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This year Sweden’s prestigious Royal Dramatic Theatre celebrated its centenary year. And with more and more visitors every day Dramaten’s website needed to reflect the unique spectacle and atmosphere of contemporary theatre. Modern, vibrant and immediate, the new site uses stunning poster art and photography to focus on the distinct personality and flavour of each production; an approach that satisfyingly mirrors Dramaten’s presence on the streets of Stockholm.

This striking visual approach is aimed at attracting a new breed of theatregoer, not only throughout Sweden but the rest of the world.

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