Cannes Lions
XS2THEWORLD, Amsterdam / NS DUTCH RAILWAYS / 2012
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Description
On launch of the application, the NS sent a press release to relevant media sources and launched a social media campaign. Highly innovative and newsworthy, the application was reported on multiple blogs and news platforms.
Since the campaigns launch it has been downloaded 75,000 times and proved a PR success for the NS.
Similar Campaigns
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