Cathy Cat is also a beauty cosmetics brand, but our brand awareness was low, and consumers perceived us more as a cheap cosmetics brand. We had to communicate our brand philosophy properly, and effectively.

After the event, we received a message from one of the participants. She said,

"Although I've lost my sight, I've never felt so beautiful. Thank you for reminding me of all those beautiful colors again."

Her message was the most rewarding part among the other great successions that this campaign achieved. The launching event soon became viral, spreading throughout SNS and receiving media coverage.