Remind directors of the largest agencies to watch the episodes, get involved with its quality content and have it on their radar for future campaign investments.

YouTube created a Box connected to a YouTube channel with the ability to open itself automatically each time a new video is posted.

All boxes were delivered with a deadbolt that prevented the user from opening it manually. Additionally, both a mechanical and an electronic system controlled the opening that was synchronised with the channel. Inside those boxes they found a few items that it was meant to engage they with the channel. With this items they could reproduce exactly what the video of "Manual do Mundo" was showing.

The action met its goal. The 20 directors received the boxes and interacted with the experiments for two weeks and, especially, the agencies became aware of the channel contents of an innovative , practical and funway.

The Science Box became a hit among the most important Creative Directors from some of the largest advertising agencies in Brazil. The innovative direct marketing of the Science Box helped to boost YouTube/ManualDoMundo on campaign period:

+38% on views.

+51% on subscribers.

+38% on watchtime.